Student-Athletes or Athlete-Students? The Economics of Collegiate Athletics in the NIL Era
Online Journal | Benjie Harthun | January 2025 In 2010, Reggie Bush forfeited his 2005 Heisman Trophy after an NCAA investigation found he had received impermissible benefits like rent-free housing and travel benefits while playing college football at the University of Southern California. Fast forward 14 years later, where the number one high school football …