University of Wisconsin–Madison

Month: March 2026

How Price Increases Make Hermès More Desirable Than Ever

By Ishita Jha and Shriya Samanta | ShoQs 2026 Have you ever wondered why some brands lose customers when prices rise, while others gain more? For most retailers, higher prices lead to lower sales. Yet Hermès, the French luxury house behind the Birkin and Kelly bags, continues to grow even as it raises prices each year. …

How to Think About Net Exports

By Chloe Song | ShoQs 2026 Tariffs under the current administration are usually discussed in terms of the trade deficit and GDP. Both are tied to a simple macroeconomic idea: net exports. What are net exports? Economics defines net exports as the value of a country’s exports minus the value of its imports over a given …

The Algorithm of Desire: TikTok’s Grip on Gen Z Spending

By Charlotte Vigy and Allison Fecke | ShoQs 2026 Over 7.5 million U.S. businesses now exist inside a single app, TikTok. What started as a platform for short-form video has become a marketplace where Gen Z’s daily scrolling leads straight to transactions. Adobe reports that one in two TikTok users have made an impulse purchase …

The UW-Madison Housing Crisis

By Anvika Annyapu, Rachelle Lang, Sarah Samman, and Jonathan Minnis | ShoQs 2026

Effects of Mass Deportation on U.S.-Born Workers

By Justin Yan | ShoQs 2026 Have you ever wondered what would happen if millions of undocumented immigrants were removed from the country today? At first glance, it seems like it would free up jobs and increase the wages of U.S.-born workers. However, research suggests otherwise.  From 2008 to 2014, the U.S. implemented a policy …

The Rising Opportunity Cost of College

By Shubhi Sancheti | ShoQs 2026 While writing essays, taking tests, and submitting applications, have you ever wondered whether college is still “worth it?”  For decades, the answer seemed obvious. A bachelor’s degree was viewed as the safest investment an 18-year-old could make. Higher education was expected to yield higher lifetime earnings, greater job stability, …