University of Wisconsin–Madison

Category: ShoQs

The Subscription Economy: From Choice to Default

By Vibha Nair | ShoQs 2026 The global economy has quietly shifted from one-time purchases to subscription-based recurring  payments. In just a decade, the model has embedded itself into nearly every corner of daily life,  from entertainment and fitness to cloud storage, news, and productivity tools. According to the  Global Banking and Finance Review, the subscription …

Focus Forward: DigitalRoads Safety Initiative

By Shreshth Rach | ShoQs 2026 Wisconsin has a distracted driving problem that goes beyond individual responsibility. In  2023, the state recorded 9,261 crashes caused by distracted drivers, resulting in 3,586  injuries and 23 fatalities. That works out to one person getting hurt or killed every 2.5  hours. Nationally, distracted driving costs $98.2 billion annually in …

How Price Increases Make Hermès More Desirable Than Ever

By Ishita Jha and Shriya Samanta | ShoQs 2026 Have you ever wondered why some brands lose customers when prices rise, while others gain more? For most retailers, higher prices lead to lower sales. Yet Hermès, the French luxury house behind the Birkin and Kelly bags, continues to grow even as it raises prices each year. …

How to Think About Net Exports

By Chloe Song | ShoQs 2026 Tariffs under the current administration are usually discussed in terms of the trade deficit and GDP. Both are tied to a simple macroeconomic idea: net exports. What are net exports? Economics defines net exports as the value of a country’s exports minus the value of its imports over a given …

The Algorithm of Desire: TikTok’s Grip on Gen Z Spending

By Charlotte Vigy and Allison Fecke | ShoQs 2026 Over 7.5 million U.S. businesses now exist inside a single app, TikTok. What started as a platform for short-form video has become a marketplace where Gen Z’s daily scrolling leads straight to transactions. Adobe reports that one in two TikTok users have made an impulse purchase …

The UW-Madison Housing Crisis

By Anvika Annyapu, Rachelle Lang, Sarah Samman, and Jonathan Minnis | ShoQs 2026

Effects of Mass Deportation on U.S.-Born Workers

By Justin Yan | ShoQs 2026 Have you ever wondered what would happen if millions of undocumented immigrants were removed from the country today? At first glance, it seems like it would free up jobs and increase the wages of U.S.-born workers. However, research suggests otherwise.  From 2008 to 2014, the U.S. implemented a policy …

The Rising Opportunity Cost of College

By Shubhi Sancheti | ShoQs 2026 While writing essays, taking tests, and submitting applications, have you ever wondered whether college is still “worth it?”  For decades, the answer seemed obvious. A bachelor’s degree was viewed as the safest investment an 18-year-old could make. Higher education was expected to yield higher lifetime earnings, greater job stability, …

GENIUS Act: An Approach to the U.S. Fiscal Deficit

By Junius Lee | ShoQs 2026 You have probably heard of the fiscal deficit problem, and people making huge profits by  investing in crypto. But few people would have ever linked the two. The recently passed  GENIUS Act aims to address the fiscal deficit issue with a dollar-based stablecoin. By requiring  that the each issued …

Death Taxes: Is Raising the Exemption Bar Bad?

By Taehun Kim | ShoQs 2026 Death taxes often refer to taxes paid following a person’s demise, including estate taxes paid by the deceased’s estate, or succession taxes paid by the heirs. Recently, the legislature of the United States has been moving towards increasing the exemption amount for federal estate taxes, first through the Tax …